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ScienceOnline2012 – #scio12 across social media – is the sixth annual international meeting on science and the Web.
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Thursday, January 19 • 1:30pm - 2:15pm
Why Scientists Hate and Fear the Media; or, Science training for journalists

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During last year's Death to Obfuscation workshop, tips & tricks came up for getting scientists to talk to journalists. But why do scientists have to be cajoled, lured, and begged to talk to journalists? And how can you as a journalist/writer avoid being a source of fear and loathing, and develop a positive relationship with scientists? Practicing scientists who've spent time in the communication trenches (Miriam on the "Great Pacific Garbage Patch", Craig on "Isopocalypse", and others in the room) will give the inside scoop about what scientists complain about behind closed doors, and how you as a journalist/writer can get beyond the apathy and hostility to amazing science stories.

Thursday January 19, 2012 1:30pm - 2:15pm EST
Room 4

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