In this session we’ll look at the various tools that claim to measure user influence on across social networks and discuss some of the issues and etiquette around how you can increase your influence. Using screenshot walkthroughs, we will describe briefly the currently available influence metrics and look to analyze the values and shortfalls of each one. Also, we’ll examine some recent studies that look at network growth on Twitter and aim to start a discussion on the etiquette aspects of social media influence. What role do reciprocity (e.g. #followback) and attentional rewards (e.g. listing, favouriting, public shout-outs such as awarding K+ or #ff) play in personal network development? Are there other “soft” ways to increase your influence?