There's a lot of talk about the need for more context in science journalism, to depict science as a fluid process rather than fixating on the latest paper-of-the-day. Vigorous nodding ensues. But how do we actually achieve this, how does this work for different media (print, blogs etc), what types of context are actually useful, how do journalists balance time and depth, how can we use the tools of the internet to provide context, and how can context in science writing actually help science itself?
