Many scientists and journal editors actively dismiss and denigrate all scientists who blog. They argue that bloggers are anonymous, untrustworthy, engage in ad hominem attacks, have no authority, and cannot (indeed, should not) be considered to be part of the scientific record. This session could examine ways to change the culture within peer-reviewed journals in particular that accepts – maybe even encourages! – the usefulness of blogging and other online discussion. How can bloggers change the attitude of journal editors, editorial boards, and reviewers? Can blogging, post-publication peer review, and other online activities be brought into the fold as part of the scientific record?