High school and undergraduate students have a unique place in engaging their communities through science, while becoming the next generation of scientists, science writers, and journalists. As an increasingly diverse pool of students engage their families in their pursuits through mentoring, research and other immersion programs, as well as writing and journalism, they lay the groundwork for making science accessible for the non-scientists in their lives, representing a range of diverse ethnic and socio-economic communities. How as educators and mentors do we nurture them as scientists and communicators? What skills and practices are key for helping young people reflect on learning while also developing effective communication skills? This session will foster a discussion of the barriers, challenges and best practices for creating the infrastructure, mentoring relationships, and building the confidence of students as they experience science to help them develop their voices. The session will also explore how we recruit readers of such sites, and will explore examples of online media connected with science engagement programs geared toward high school and undergraduate students that are creating a local culture of science, among traditionally underrepresented communities, with a local impact.