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ScienceOnline2012 – #scio12 across social media – is the sixth annual international meeting on science and the Web.
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Thursday, January 19 • 4:00pm - 5:00pm
The Punchlines and Perils of Science Humor

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“What can I get you?” the bartender asks. A tachyon walks into a bar. And so on. Well-executed touches of humor can help make science writing more expressive, personal, and memorable. Badly executed humor can induce eye-rolling, embarrassment, and retreats for the nearest exit. This session will focus on doing the latter. —Eh, maybe not, but we’re setting the bar low. We will in fact discuss how to find the humor hiding inside science stories and how to present it to good effect to various audiences. How can analogies and metaphors, anecdotes, and other storytelling devices help to bring the science alive? How can you express your humanity and curiosity through the humor without becoming that guy who tries too hard? Brian Malow (@sciencecomedian) will draw on his extensive experience for this discussion while John Rennie (@tvjrennie) holds his coat. Everyone is encouraged to bring, share, and discuss their own favorite examples of analogies, metaphors and other humorous devices (rhetorical, not electrical!) useful for conveying scientific points.

Thursday January 19, 2012 4:00pm - 5:00pm
Room 1c/d

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