To what extent might good science coverage improve the lot of the so-called ‘developing’ nations, what practical steps might help achieve this, what are the needs of science writers/journalists in those locations, etc. This topic may seem to clash with the demographics of those attending scio with most attendees coming from North America, the UK & Europe, but it’s topic that appeals to a wish to improve the lot of "developing" nations. It also appeals in that I’ve seen so little discussion of science writing/journalism in developing nations. I’m taking ‘developing nations’ very loosely here to allow for examples from nations that might be considered further developed than the poorest of the poor. In Western nations we rally against pseudoscience and poor reporting of science. For developing nations these issues run deeper. Would it be idealism to aspire to shift the mindsets of those in pivotal positions in those nations? Mindsets are, in many respects, the hardest thing to shift and practical initiatives can come to nothing if the will and want to use them isn’t there. Would these nations be helped by media there showing “heroes” in sound science and practical science-based applications? Is there a gap in who traditional media reach (think of low literacy in these nations) - would alternative communication be more effective? (Travelling seminars, perhaps?) What case examples might serve as prototypes? What organisations will, or might, support ventures like these?